| | 1 | '''Navyug Chitrapat''' |
| | 2 | |
| | 3 | |
| | 4 | The first film production company to market its |
| | 5 | shares directly to the public. Started in 1940 by |
| | 6 | P.K. Atre with a ‘Managing Agency’ |
| | 7 | comprising Master Vinayak, Baburao |
| | 8 | Pendharkar and cameraman Pandurang Naik. |
| | 9 | The business was based on the assets of Huns |
| | 10 | Pics, enhanced by Rs 100 shares sold via |
| | 11 | advertisements in English and Marathi papers |
| | 12 | and journals. Atre also toured large parts of |
| | 13 | Maharashtra hawking the shares. Worries about |
| | 14 | the risks of investing in the film industry were |
| | 15 | partially offset by Huns’ previous successes and |
| | 16 | by Atre and Vinayak’s reputations. Enough |
| | 17 | finance was raised to make two of Vinayak/ |
| | 18 | Khandekar’s classic films: Lagna Pahave |
| | 19 | Karun (1940) and Sarkari Pahune (1942). |
| | 20 | When Pendharkar and Naik resigned and |
| | 21 | Vinayak formed Prafulla Pics, Navyug closed |
| | 22 | down (1942). |
| | 23 | |
| | 24 | [[Studio]] |