'''Navyug Chitrapat'''


The first film production company to market its
shares directly to the public. Started in 1940 by
P.K. Atre with a ‘Managing Agency’
comprising Master Vinayak, Baburao
Pendharkar and cameraman Pandurang Naik.
The business was based on the assets of Huns
Pics, enhanced by Rs 100 shares sold via
advertisements in English and Marathi papers
and journals. Atre also toured large parts of
Maharashtra hawking the shares. Worries about
the risks of investing in the film industry were
partially offset by Huns’ previous successes and
by Atre and Vinayak’s reputations. Enough
finance was raised to make two of Vinayak/
Khandekar’s classic films: Lagna Pahave
Karun (1940) and Sarkari Pahune (1942).
When Pendharkar and Naik resigned and
Vinayak formed Prafulla Pics, Navyug closed
down (1942).

[[Studio]]