Changes between Version 1 and Version 2 of Imperial Films Company
- Timestamp:
- Jul 2, 2013, 10:46:12 AM (11 years ago)
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Imperial Films Company
v1 v2 3 3 4 4 Est: 1926. Successor to the Majestic and Royal 5 Art Film companies set up by Ardeshir Irani5 Art Film companies set up by [[Ardeshir Irani]] 6 6 as a diversification of his exhibition interests in 7 partnership with Esoofally, Mohammed Ali7 partnership with [[Esoofally]], Mohammed Ali 8 8 and Dawoodji Rangwala. Organised as a 9 9 vertically integrated combine with its own 10 10 exhibition infrastructure. Started following the 11 decline of Kohinoor, it continued many of the12 latter’s Mohanlal Dave-inspired genres, often11 decline of [[Kohinoor]], it continued many of the 12 latter’s [[Mohanlal Dave]]-inspired genres, often 13 13 with the same stars and film-makers. Imperial 14 14 became closely associated with the costumed 15 15 historical genre launched with Anarkali (1928), 16 16 shot and released almost overnight in direct 17 competition to Charu Roy’sThe Loves of a18 Mughal Prince (1928). Irani also rushed out19 Alam Ara(1931), released as India’s first full20 talkie narrowly beating Madan Theatres’21 Shirin Farhad(1931). Imperial was the first17 competition to [[Charu Roy]]’s [[The Loves of a 18 Mughal Prince]] (1928). Irani also rushed out 19 [[Alam Ara]] (1931), released as India’s first full 20 talkie narrowly beating [[Madan Theatres]]’ 21 [[Shirin Farhad]] (1931). Imperial was the first 22 22 studio to shoot scenes at night (in Khwab-e- 23 23 Hasti, 1929) using incandescent lamps. It 24 owned India’s top silent star, Sulochana, and25 promoted her along with Zubeida, Jilloo and,26 for a while, the young Prithviraj Kapoor. This24 owned India’s top silent star, [[Sulochana]], and 25 promoted her along with [[Zubeida]], Jilloo and, 26 for a while, the young [[Prithviraj Kapoor]]. This 27 27 was perhaps the first major instance of a 28 28 deliberate manufacturing of a star-cult as a 29 29 marketing strategy. Top Imperial film-makers 30 include R.S. Choudhury, B.P. Mishraand31 Mohan Bhavnani, whose film-making set the32 house style, as did Nandlal Jaswantlal’s30 include [[R.S. Choudhury]], [[B.P. Mishra]] and 31 [[Mohan Bhavnani]], whose film-making set the 32 house style, as did [[Nandlal Jaswantlal]]’s 33 33 sound films. A fair number of the studio’s 34 34 talkies were remakes of its own silent hits with 35 Sulochana (Anarkali, 1928 & 1935), Wildcat36 of Bombay (1927) became Bambai Ki Billi35 Sulochana (Anarkali, 1928 & 1935), [[Wildcat 36 of Bombay]] (1927) became [[Bambai Ki Billi]] 37 37 (1936), etc. It made films in at least nine 38 38 languages: Hindi, Gujarati, Marathi, Tamil, … … 40 40 first Iranian sound film, Dukhtar-e-Lur (aka 41 41 Dokhtare Lor Ya Irane Diruz Va Emruz, 1932) 42 was also made here. Kisan Kanya(1937) by43 Gidwaniwas India’s first indigenously42 was also made here. [[Kisan Kanya ]](1937) by 43 [[Gidwani]] was India’s first indigenously 44 44 manufactured colour film, made with the 45 45 Cinecolour process. When it closed in 1938, its 46 46 economic and generic inheritance was 47 continued by SagarMovietone.47 continued by [[Sagar]] Movietone. 48 48 49 49 [[Studio]]