Changes between Initial Version and Version 1 of Empire Films

Timestamp:

May 25, 2012, 12:42:17 PM (12 years ago)

Author:

Parth

Comment:

--

Empire Films

@@ +1 @@
+
+== Empire Films ==
+
+The Imperial Conference (1926) resolved to
+reserve 7.5% of screen time in the British
+Empire for films made within the Empire. This
+measure was intended to privilege the British
+film industry as opposed to the US industry in
+the Indian market, helping to revitalise the
+post-WW1 British cinema in the process.
+However, although the idea was initially
+welcomed by organisations like the Bombay
+Cinema and Theatres Association and the
+Indian Motion Picture Producers Association,
+such organisations soon raised the demand,
+that as the Empire’s main film industry, 50% of
+the quota should be reserved for Indian
+cinema. Whereas the first result of the
+Conference was to limit Hollywood’s access to
+the Indian market, the Indian demands
+effectively ended up regulating British access
+to the Indian market as well, favouring
+indigenous production. In the context of the
+Swadeshi polemic, the Indian Merchants
+Chamber led by Seth Walchand Hirachand
+argued that the only answer to combat
+Hollywood (and, implicitly, Britain) in India
+was a combination of tax incentives and the
+tenfold escalation of customs duty on
+imported films. Many of these debates
+informed the Indian Cinematograph
+Committee’s work (1928), published in 5
+volumes.
+
+[[Studios]]